Strategic B2B marketing and communications expertise for technology-driven companies
Industry and application expertise
Lasers and optics, electronic components and modules, bio photonics, microstructuring, thermal management, lightweight construction and materials, electromobility, additive manufacturing, aerospace supply chain, and medical technology.
I support technology- and science-driven companies in strategically positioning complex content, communicating it credibly, and anchoring it sustainably in the market.
The focus of my work is not on individual communication, but on the strategic translation of technology, business models, and corporate goals into consistent narratives—across all relevant channels and stakeholders.
My role is clear: I am a strategic sparring partner for management, marketing, and communication, with a deep understanding of international B2B markets and demanding target groups.
Strategic Branding & Marketing Strategy
I develop and sharpen brand and communication strategies that clearly connect technology, value proposition, and business objectives. The goal is positioning that provides orientation for customers, partners, and internal stakeholders alike – and supports informed decision-making.
My work is closely aligned with executive leadership, sales, and technical teams to ensure that strategy, messaging, and market presence are consistently aligned across all touchpoints.
Corporate Publishing – Print & Digital
I design and oversee corporate publishing formats across print and digital channels – from strategic flagship media to modular, scalable content systems. The focus is on clarity, consistency, and long-term usability.
In addition, I manage the selection, coordination, and quality assurance of external partners (agencies, publishers, service providers) and support the strategic introduction and development of CMS, PIM, and e-commerce infrastructures.
Strategic Trade Show & Event Communication
I approach trade shows, roadshows, and customer events as strategic communication instruments, not standalone activities. The focus is on clear objectives, consistent messaging, and seamless integration into marketing, sales, and communication strategies.
I support organizations in designing and steering event formats that measurably contribute to positioning, lead quality, and stakeholder engagement – from strategic planning through structured post-event follow-up across the full sales funnel.
Strategic Media & Public Relations
I develop and lead strategic media and public relations initiatives in international B2B environments characterized by technological and scientific complexity. The objective is not maximum exposure, but relevant presence in the right contexts.
My work focuses on building and maintaining trusted media relationships, clearly positioning topics, and consistently conveying core messages. This creates long-term credibility, visibility, and trust among media, opinion leaders, and stakeholders across industry, research, and business.
Strategic Communication & Brand Design
For me, design is not decoration – it is a strategic leadership tool. I develop and guide visual communication concepts that logically connect brand identity, content, and target audiences across analog and digital channels.
The emphasis is on clarity, recognizability, and scalability: from corporate design and key brand assets to digital interfaces and modular design systems. I support both brand evolution initiatives and the structured development of existing visual identities.
